Chatbot: How to Develop a Conversational Marketing Strategy

Do you know the impact that chatbot and conversational marketing has had on companies in recent years? Do you understand how the consumer has taken on a more demanding role when communicating with a brand? Or, do you know what tools are needed to revolutionize your business?

Calm down, if you don’t know the answers to any of these questions, no problem. We know that the online universe changes with amazing speed and that keeping up with everything can be more complicated than it sounds.

However, in order to strengthen your brand and bring the best possible experience to your users, it’s important that you discover all of these answers. They are the key to creating a good communication strategy for your business. And that’s what we’re here for today!

From the beginning: what is conversational marketing?

The conversational marketing , or conversational marketing is exactly what the name implies: a ruled strategy in communicating with his client.

And if it sounds simple, it really is — the idea here is for your company to be able to resolve queries and problems by exchanging messages in real time with the consumer.

And if you’re wondering how this is different from the strategy your company already has, we’ll explain! The characteristics that make conversational marketing distinctive and help it gain so much emphasis in today’s landscape are:

• Be a strategy linked to the main messaging channels – WhatsApp , Messenger, Apple Business Chat, Telegram, among others;
• Be built with the help of chatbot technology , which make the entire communication process between your company and your customer much simpler, faster and more effective.

How does strategy help revolutionize your company’s marketing?

Remember that we say that the consumer has become increasingly demanding in relation to communication with companies. This happened exactly because of the constant advances of the internet, which made people understand that it was possible, yes, for companies to create robust and agile solutions to solve their problems.

And think about it: according to Ebit, the first half of 2019 had a 20% growth in online sales volume in Brazil compared to the previous year. A year later, the first quarter of 2020 saw this volume increase 32.6% compared to the same period in 2019.

With that perspective in mind, remember that a Zendesk survey shows that 78% of consumers today expect a real-time follow-up after showing interest in a brand.

In other words: more demanding consumers, the greater the need for a more robust conversational marketing strategy on the part of companies!

Benefits of conversational marketing

Using this strategy in your favor you achieve:

• A communication based on seconds with your customer, solving general doubts and problems in a matter of minutes;
• The loyalty of the public who, satisfied with the simple and agile service, will prefer and indicate their brand among the others in the segment;
• The centralization of information about the customer’s entire history with the brand, which, with the help of chatbot technology, can be accessed and analyzed in a few seconds;
• Clearer and more efficient communication between the different teams in your company;
• Relevance in the market , for presenting solutions consistent with the possibilities of the messaging universe that we have access to today.

And after all, how to implement conversational marketing?

All right, now that we have a better understanding of what conversational marketing is, it’s time to understand how it can be implemented in your company.

The first step is to understand who your customers are. This will help you establish the best communication channel with him and calibrate the tone of that communication. In addition, with this survey, it will be possible to raise doubts and problems that may cause him to contact you.

The next step is to define the right smart contact platform to help you create the most complete strategy possible — and that’s exactly where the chatbot comes in!

Chatbot and conversational marketing: the perfect pair
Calm down: we’re not talking about a robotic strategy, looking like the customer is communicating with a computer. Quite the opposite: when we talk about chatbots we are talking about automated software, programmed to communicate with people using a very natural and friendly language.

With this ally for your strategy, you get a service 24 hours a day, 7 days a week, becoming a brand capable of solving your customer’s doubts and problems at any time.

In addition, with quick access to all customer history, the chatbot is able to chat with several people at the same time , maintain a faster response time pattern and connect the consumer to your team members quickly, if at all. a human attendant is required.

Compatible with the largest messaging channels, with chatbot in your conversational marketing strategy you can gather everything you need to take your company’s service to a new level:

• Be where your customer is already and feel comfortable communicating;
• Achieve a user-friendly interface that makes the whole process much simpler for those who need to get in touch with you;
• Provide an agile and efficient service , available at any time of any day;
• Centralize information and transfer data between different teams of your team with ease.

Chatbot and conversational marketing is what your business needs to revolutionize communication with your customers. And best of all, betting on this pair is a recipe that benefits both your company’s organizational structure and the consumers who relate to it — that is, everyone wins!

What is a webinar and how to make a highly effective one

Have you ever thought about holding a unique and fun business event for your target audience and your customers? An event with engaging content, interactive exercises, and networking, all with the potential to improve your brand awareness and convert more potential customers into paying customers to increase your revenue.

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Know eCommerce SEO Strategies Well to Perform Better

In the business world, I think there is no single rule of thumb to increase the volume of profit. Different organizations try to apply different marketing strategies to attract more target customers. Variety of marketing strategies are also being employed in the online businesses and people want to hire authentic and effective Ecommerce SEO services. The SEO experts come with some sorts of innovative marketing techniques and tactics in order to increase your site’s ranking. Let me discuss in brief some these marketing techniques being used by the experts.

First Twenty Five people on Facebook

Amie N Broder

Amie Broder was two years ahead of the Facebook founders Mark Zuckerburg, Eduardo Saverin, Andrew Mccollum, Chris Hughes and Dustin Moskovitz from Harvard University. She went on to study Law at New York University Law School and finished her degree in 2007. She worked as an Associate with Simpson and Thatcher LLP from 2007-2011. Got her admission at the Bar 2008 from New York. And now she is working as an Associate with Troutman Sanders LLP. She was selected as “New York Rising Star” in Tax by New York Super Lawyer Magazine-Metro edition 2012.

Ada McMahon

Ada McMahon lives in New Orleans and works as a journalist for Bridge the Gulf. They are a group of journalists collecting stories from the Gulf Coast related to the aftermaths of Hurricane Katrina. McMahon also writes blogs for the Huffington Post.

Billy Olson

Olson shared the same suite with Zuckerburg, Hughes and Moskovitz during his Harvard days. When his friends were paving their way to become billionaires he took time off from Harvard and never graduated. He always used to compare students to farm animals. He ended making good friends with junior students and is still close. He ended becoming a firefighter in his home town.

Hilary Scurlock Cocalis

Hilary studied at the University of Southern California and Harvard University. She worked as a Marketing Manager at MiresBall, was the Cofounder and Editor at Strawberries & Scream, worked as a journalist for Bleacher on Tennis reports and also worked as a freelancer for Arts and Culture. Currently she is working as Marketing and Compliance Manager at Ballast Point Brewing and Spirits.

Greg Friedman

He works as a trader at an investment firm D. E. Shaw. He studied at Harvard University. He met his future wife at Harvard. They both were lab partners in their chemistry course.

Joe Green

Green initially helped Zuckerburg on his initial product called Facemash. He left Zuckerburg’s side on his father’s insistence. He was invited to run Facebook’s business operations, but he declined. He founded Causes and Nation Builder, a community organizing tool.

Eduardo Saverin

Eduardo Saverin was one of the Cofounders of Facebook. After falling out with Zuckerburg he saw his interest in Facebook dip from one-third to less than 10%. He moved to Singapore since 2009 renouncing US citizenship. The lawsuit between Facebook and Eduardo was settled out of court with Facebook affirming his title as a Cofounder of Facebook.

Ebonie Hazle

Ebonie graduated from Columbia University School of Law in 2009. She completed her Bachelor’s in 2006 from Harvard. She worked as a corporate associate in the New York office of Gibson, Dunn and Crutcher. Recently she took up a job at the Lincoln Centre of Performing Arts.

Alana V. Davis

Alana completed her M. B. A. From Harvard Business School. She worked as a strategic partner and financial planner for CBS mobile at CBS Interactive. Then she worked with Walt Disney for corporate strategic business development. Currently she is working as a strategic partner with Google.

David Hammer

David Hammer studied with studied with Zuckerburg and his team, who developed Facebook.  They used to do problem sets together during their sophomore years and he used to hang out with Zuckerburg gang, watching Facebook usage stats go over the roof. But, then he chose Google over Facebook and worked as a product manager. He left Google to develop a website called SpotCouncil for expert networks.

David Jakus

Like Mark Zuckerburg David Jakus was a very good athlete during his years at Harvard. He was a skilled fencer i.e. He was a good fighter using swords. He worked for six years at a private equity firm called Aquiline Investors and now he has returned to school for further studies.

Colin Jackson

Colin was the Fraternity brother of Mark Zuckerburg. He was totally into studying biology and understanding Human body. A few years after he graduated he realized he would be happy to serve the patient’s directly and hence he applied to medical and now is studying at Tufts school of medicine.

Kang-Xing Jin

Kang-Xing was the batch mate of Mark Zuckerburg who also took up a Computer Science course at his freshman year. He graduated in 2006 with great honour. After graduation he joined Facebook. He worked on News feeds and slowly and gradually became the director of Facebook ads.

Sarah Goodin

Goodin is considered to be social networks first woman. Initially her perception about Facebook was that it is just a fan site where people can meet their friends online, have a chat with them and make more friends. But, then she saw Facebook develop into one of the biggest giants of Social Media Networking. She is currently studying at California College of Arts and earning her M. F. A. degree. She hopes to launch her own website.

Samyr Laine

Samyr is an athlete who represents the United States of America in triple jumps. During his years at Harvard his jumps improved to 7 feet. He was able to achieve the status of All American at the NCAA championship and was able to set the Harvard University triple jump record of 51feet 11 ¼ inches and Harvard outdoor triple jump record of 53 feet. Laine was a college roommate of Facebook founder Mark Zuckerburg and was the 14^th person to join Facebook. He later graduated from the Georgetown University Law Centre in 2010.

Zach Bercu

Zach graduated from Emory’s medical school and is very fluent in Hebrew due to his spending a year in Israel. He completed his residency in New York and was the part of the last intern class at St. Vincent’s hospital which got closed in 2010. He is now a resident in Radiology at Mount Sinai and plans to complete his fellowship in interventional Radiology. He says that from his friends he ever had.

Manuel Antonio Aguilar

Antonio considers himself to be a social entrepreneur. His Quetsol, which is outside Guatemala and is based on developing electricity through solar energy, has enabled around 3000 low financed homes in Guatemala to get electricity through Microfinancing. He says at Harvard he met some of the best friends he ever had.

Andrei Boros

Boros graduated from Harvard with B. A. in economics in 2006. After graduating he developed his career in trading first J. P. Morgan, than with Vicis Capital and currently with Cape View Capital, London.

Mark Kaganovich

Mark was always interested in technology startups and was always interested in biology. Now he is finishing his Ph.D in computational biology and from Stanford University. He is working on his own and has started a company called SolveBio where they can build up computer programs and enhance the field of bioinformatics so that computer could answer biology related questions and make medicine more precise. He said that although Facebook has done great development but little has been changed into the field of biology.

Colin Kelly

Colin finished his graduation from Columbia Law School in 2008. He took a job with Paul Weiss, a firm in New City. He is most known for the renovation of his apartment. He purchased an apartment, renovated it in the cheapest way ever and then invited the New York Times reporter to write a report about it in their News paper. He is currently working as an associate on tax law.

Andrew Mccollum

Andrew met Zuckerburg and his team at Harvard and worked on the Wirehog project (a file sharing application). It was he who developed the first and the primary logo of Facebook. He is also the co-founder of jobspice an online resume building site. He currently works as an entrepreneur in residence. He got married last year in Rhode Island. He had his entire wedding program written in XML code.

Arie Hasit

He moved to Israel right after his graduation from Harvard University. He is right now getting trained to become a Rabbi (a teacher of Jewish traditions). He is working with a nonprofit Jewish youth movement called NOAM. He is definitely and constantly using Facebook of his nonprofit work.

Dustin Moskovitz

He was one of the Cofounders of Facebook. Dustin, Zuckerburg and the other Cofounders found Facebook in their dorm room. Initially it was meant for all Harvard students only. Both Zuckerburg and Moskovitz took an year off in June 2004 to work hard on Facebook and moved their working base to Palo Alto. He was the first Chief Technology Officer of Facebook and then Vice President of engineering. He left Facebook to develop a website called Asana, which according to him would be able to replace e-mail.

Chris Hughes

Chris was the cofounder and the spokesman of Facebook. He left Facebook to campaign for Barack Obama in 2008. He was the coordinator of the online campaign of Barack Obama and ran the site called My.BarackObama.com. He is called the kid who made Obama the President and brought a change in the world of politics. He is the executive director of the nonprofit organization called JUMO.

Mark Zuckerburg

Mark was the key founder of Facebook. He actually holds the fourth account of Facebook. The first three accounts are blocked off for testing. He was a graduate from Harvard School in Computer Science. The latest product that he developed for Facebook is called Graph Search.

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